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Branding Guidelines

The way we present ourselves is vital to ensure that our division and network remain a success, by not only attracting existing members but new ones too.

By following our brief branding guidelines, you can ensure that our brand is displayed correctly.

Note: The following guidelines apply to any new VATSIM UK material published from 01/01/2017.

Some of our existing documentation and web services will not be compliant, although this is something we will be addressing in due course.

Logos

Approved VATSIM UK logos:

 

What you can't do to our logo:

If you leave the previous logos intact, you should be fine, but we've included a few examples anyway of what you shouldn't do.

Do not change the colours of our logo
Do not rotate or flip our logo
Do not stretch the width/height of our logo
Do not use old variations of our logo
Do not use our logo on a background which can make any element hard to see
Do not crop any part of our logo, apart from using the radar blips in conjunction with an uncropped logo

 

Colours & Typography

Our brand colours consist of a light and dark blue. These will be reflected on the new website when launched fully.

Light Blue
Hex 25ADE3
R37, G173, B227
H197, S83, V89
Dark Blue
Hex 17375E
R23, G55, B94
H212, S75, V36

Headers: Alegre Sans - Download HERE.

Other text: Calibri (Body) - Default font.

Both fonts must be used wherever possible, however we understand at times the above fonts may not be suitable, therefore others fonts will be allowed, as long as the text is clear and legible.

 

Event Banners

Elements to include:

Event title/logo
  • Event titles must at least be 25px in size and in a colour which makes the text clear to read.
  • The VATSIM UK logo must be clearly displayed, with a minimum width of 90px.
Event information
  • Event dates must be in the day, month format. If the space permits, the name of the day the event falls on may also be included.
  • Event airport must include the ICAO code.
  • Times must be in a 24 hour, Zulu format.
Event branding
  • Use our branding where possible (light/dark blue).
  • Use a font which is clear to read, ideally our documentation font same font. Event titles: 25px+ / Subtitle: 14px.

Example of a good banner

  • Uses the VATSIM UK branding colours throughout.
  • VATSIM UK logo has been used correctly (clear, correct colours, dimensions haven't been changed...).
  • Event text is clear and unambigious, event times are in 24hr format and in zulu.
  • The airport's ICAO has been used.

Example of a poor banner

  • Background image is poor and does not compliment text.
  • Several fonts and sizes have been used.
  • VATSIM UK logo is not in an acceptable form, there is hardly any margin spacing.
  • Times are ambiguous, is this event running in the morning or afternoon and is it in Zulu time?

Posting an event on our forum? https://community.vatsim-uk.co.uk/topic/33366-posting-an-event-read-here/

 

Branding Bank

We've put together some links to our logos below, so there's no need to use an old one!

VATSIM UK Black & blue: https://vatsim.uk/uploads/images/vatsimuk_blackblue.png

VATSIM UK White & blue: https://vatsim.uk/uploads/images/vatsimuk_whiteblue.png

VATSIM UK All black: https://vatsim.uk/uploads/images/vatsimuk_black.png

VATSIM UK All white: https://vatsim.uk/uploads/images/vatsimuk_white.png



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